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This will be the second workshop and we’ll be focusing on how to improve the SEO (search engine optimisation) of your website. It’s all about helping you move UPthe Google rankings (and other sites like Bing).
Understanding the visibility of your website is vital to ensuring that you’re satisfying your customer requirements, using keywords that help you to be found on search engines, .
You’ll learn how to:
- Improve the overall performance of your website for all search engines
- Understand search terms and keywords
- Find the search terms that YOU need to include to improve your SEO performance
- Where to include your keywords on your website
- Improve the readability of your content for search engines and your human audience
- How to use tools such as Yoast to improve your SEO
Why do I need this course?
Outsourcing SEO can be expensive. To get an expert to carry out your SEO improvement work, you could be paying hundreds every month. In this workshop you’ll learn how to improve your website yourself. We want your business to climb the Google rankings so that your customers find you ahead of your competition AND convert to sales.
What happens on the course?
We’ll start off by introducing ourselves in a fun and interactive game. We’ll then explain the basics of search engines and how to optimise your site to work WITH them.
We’ll work with you on the content, readability and keywords for your business to improve the SEO performance.
You’ll learn how to structure your content and “hide” keywords and search terms for SEO success.
We’ll have a break mid-morning and then finish with lunch and open networking.
Do I need to attend on both dates?
The two workshops are linked but it isn’t essential that you attend both. This workshop is suitable for those with WordPress websites ONLY.
What do I need to bring?
You’ll need to bring along your laptop so that you can log in to the admin panel of your website and work on it to make the improvements you’ll be learning about. The course is quite hands-on and we want you to apply what you’ve learnt straight away!
The workshop will start at 9.30am and we’ll finish around 12.30 with lunch. You’ll have the opportunity to share ideas and network with other delegates. The workshop is very interactive and great fun. We’ll charge £50 per head for a place on this workshop, and places are limited to 8 people so that you can get the most out of the session.
We’ve had excellent feedback from previous events:
“I recently attended a writing for web workshop with Charlotte. Utterly impressed with her knowledge which she then made understandable for us non techies! The workshop was also very practical which embedded the learning better. Thank you Charlotte.” – Clare Downham, Hypnotherapist